Hard to believe, but there was a time when Sony were only known for their TV’s and music systems.
Back in 1995 they weren’t so sure they could break into the electronic gaming market. Did they have the credibility to compete with the likes of Sega? (remember them?)
We conducted extensive worldwide research to evaluate whether Sony could pull off such a category breakout.
The answer was a resounding yes. In fact the kids were cited about the prospect. We strongly recommended they pressed the ‘X’ button – full steam ahead.
As of July 20, 2008, PlayStation had sold 102 million units
